Those of you still reading this article following my hilariously unoriginal title will just be ecstatic to learn about Wayne Gretzky Wines. That’s right, folks. The NHL’s greatest is offering wines that are, well, probably NOT going to be the greatest.

The Gretzky wines will be made by Creekside winemakers Craig McDonald and Rob Power. They are priced at $17 for the red, $14 for white and $45 for the icewine and are available starting today at Willow Heights Estate Winery in Beamsville with a further release through the LCBO in the fall. A portion of the proceeds will benefit less fortunate youth who want to experience hockey.

That’s right, affordable AND Canadian, hoser. I won’t dismiss this product out of hand. It’s not that I’m not a cynic by nature, because I am, but the Greg Norman Estates produce some very nice wines, for example. Bottom line, celebrities with no relevant experience, if they hire the right people, can, and do, produce some lovely vino. I’m going to see if I can’t take one for the team and give this stuff a try.

The Standard via Luxist