Against my better judgment, I am updating my prior post regarding Titanic DNA watches.

The press release cometh:

Ronaldo received the first Titanic-DNA watch, fresh out of the Geneva-based Romain Jerome factory. Mister Yvan Arpa , CEO of the company and big admirer of Ronaldo - all time best top scorer of World Cup finals (15 goals) - met him in Milan this week-end.

The Titanic-DNA watch mixes past and present as it is, amongst others, made with rusted steel
and coal from the famous ocean liner. For the first time in the watch industry, you can wear a piece of history on your wrist.

Following the success at Baselworld, the collection will be available worldwide starting October 2007.

Romain Jerome is proud to have Ronaldo wear its watch.

I still hate these watches. I think they’re absurd, morbid, stupid, overpriced, etc. etc. Maybe marketing IS King. Maybe every idea has at least some takers. But rusted steel and coal? I’m truly at a loss for words.

I’m most surprised by the part of the quote above “following the success at Baselword.” What? Let me tell you, I need to get rich, and quick, because whatever gazillionaires are smoking has got to be some amazing stuff.

Fibre2Fashion via TimeZone.com