I’m all for cross branding when it makes sense. The Ferrari Watch by Panerai, for example. High performance cars, high performance time piece with cutting edge design.

But I have limits. And those limits have been defined by Pininfarina. The design firm that has given us some of the world’s most beautiful automobiles, the Maserati Quattroporte, to name just one, now brings us….

The SimpleDrive External Hard Drive.

Sweet mother of crap.

CEO Paolo Pininfarina explains:

“I think there was a lack of awareness concerning design in this sector. It is not because of a lack of clever and talented designers. It is because of a lack of vision concerning the power of design among final consumers.”

Right. I’d give you the specs of the thing, but I am sort of too annoyed to write them down.

This just proves that where there is a buck to be made, someone will be there to make it, and they don’t care that frogs or locusts are next.

Style.com [via www.luxist.com/2007/04/29/pininfarina-hard-drives]