I’m all for cross branding when it makes sense. The Ferrari Watch by Panerai, for example. High performance cars, high performance time piece with cutting edge design.
But I have limits. And those limits have been defined by Pininfarina. The design firm that has given us some of the world’s most beautiful automobiles, the Maserati Quattroporte, to name just one, now brings us….
The SimpleDrive External Hard Drive.
Sweet mother of crap.
CEO Paolo Pininfarina explains:
“I think there was a lack of awareness concerning design in this sector. It is not because of a lack of clever and talented designers. It is because of a lack of vision concerning the power of design among final consumers.”
Right. I’d give you the specs of the thing, but I am sort of too annoyed to write them down.
This just proves that where there is a buck to be made, someone will be there to make it, and they don’t care that frogs or locusts are next.
Style.com [via www.luxist.com/2007/04/29/pininfarina-hard-drives]
The Patriots did 
Ever had Guiness from the tap? I don’t mean the tap at Bennigan’s or some lame half-assed neighborhood bar. I mean, have you ever had Guiness from the tap of a hole-in-the-wall, locals only kind of place? It takes about an hour and a half to pour. It’s like Aunt Jemima’s best maple. That stuff will flat put hair on your chest, if you can choke it down. That’s a man’s beer, for sure. But you don’t need to cut your beer with a knife and fork to enjoy it. There are literally thousands of brews, from major to micro, that are worthy of attention.
