It’s probably not the most water-wise thing to do, but hectic lifestyles and plain old laziness conspire to find you shaving in the shower. But at least now you can stop trying to wash your shaving brush under the shower head, or try and protect your precious foam from the evil water.

Brave Soldier Shower Shave is exactly what it sounds like – shaving cream optimized for use in the shower. Apparently its silicon formula bonds with water to add “extra lubricity” and it plays well with both electric shavers (waterproof ones, natch) and their more manual cousins.

Amusingly, the packaging reinforces the line ‘for body & face’. Yes lads, shave it all off.

Brave Soldier Shower Shave [via Uncrate]