Highlighting that the green revolution is well underway, the Lacoste polo (probably the last thing you’d expect to find in the closet of tie-dyed conservationists of decades past) has had a sustainability makeover.

UK eco-designer Tom Dixon was enlisted by the France-based activewear label to create two limited edition polos. One is a tragic 90s-throwback ‘techno’ redesign, which we’ll politely ignore.

The other, however, known as the eco polo has been made from organic cotton and indigo dyes and will be sold (in a few hand-picked boutiques) in distinctive egg-carton packaging.

Environmentally minded and devoted Lacoste aficionados, we’re glad to see classic fashions finding love in the eyes of modern sensisbilities. One think irks us, however…

In order to reinforce the handmade quality of the polo, Tom also challenged the constistency of the classic LACOSTE polo shirt by adding new stitching and rougher edges to the sleeves and hems for that ‘distressed’ feel normally achieved only through many years of use.

Buying a brand new, sustainably-produced polo with a fatigued look defeats the purpose. Why not just take an even more eco-friendly route and hit your local thrift/opportunity store for a pre-worn Crocodile. It’ll come with that treasured ‘distressed’ look, is available in far more colors, and not restricted to a handful of fashion mecccas.

Tom Dixon pour Lacoste [via Tree Hugger]