Just to look at this watch is to realize its beauty. This latest Fossil creation from Philippe Starck is his sleekest and simplest yet. And also the most difficult to read (to the uninitiated).

Around the cut-out centre circle, the current hour is displayed with a simple numeral, while dark segments moving around the watch face denote the minute. There are no visible knobs or buttons and the band is sleek, smooth PU.

We quite like it, and not just for its astonishing $110 price tag.

O-Ring Digi [Fossil via Gizmodo, via Slash Gear, via Moco Loco, via Storm from the East] (These link trails are getting ridiculous…)