Just when we thought he couldn’t stoop any lower than the BMWs he was contractually obliged to drive during the Pierce Brosnan era, we were as shocked as everyone else to hear that James Bond will get behind the wheel (if only briefly) of a Ford Mondeo in the upcoming Casino Royale.

And now, to twist the knife, Ford has interwoven footage from the film (rather awkwardly) with European promotions for the Focus. This is a trade-off, apparently, for Bond being able to return to the classic (and now Ford-owned) Aston Martin marque in the film.

This raises a crucial question – are fictional characters capable of selling-out?

2007 Ford Mondeo revealed in new James Bond Casino Royal trailer [Car Scoop via Jalopnik]