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WallStreetTechDaily.com

From WristWatchReview.com - A Movado sport watch? With a wavy face and big arrow hour hand? Perhaps someone is seeing their market share drop?

I don’t like Movado much - so much depends on that single big dot that you almost lose the watch - but this sports model, apparently a quartz piece, has some chops. It comes on a rubber or steel band and costs about $1,000.

Best of all, NFL MVP Tom Brady is flogging the thing and saying stuff like:

“Movado is all about style and precision and that fits exactly what I try to bring both on and off the field, so I hope it’s a long term association,” the New England Patriot said. “A professional athlete’s life is highly scheduled. I practically need military discipline to keep pace, so time is definitely something I’m interested in.”

Deep.

Product Page [Movado]
Movado Has a New MVP [FashionWeekDaily.com]

The funny Alton Brown is hosting a new Food Network documentary/series about road food. Brown is best known for his work on Good Eats, a food science show that taught us how to make a kickass salt-baked salmon. Heard an interview with him on the Bob Edwards Show that discussed the vagaries of cup holders. Great stuff.

Alton Brown believes roads exist because before people needed to conquer, build, shop, vocate, vacate, and pick up a latte, they needed to eat. Their movements became trails that would later become horse paths, two tracks and eventually paved superslabs. Feasting on Asphalt, premiering Saturday, July 29 at 9 PM ET/PT, is a four episode limited series, following Alton’s ride across America on his 2005 BWM 1200 RT motorcycle loosely via the fabled Route 50 on a quest to find out what’s left to eat. The hour-long shows will air four consecutive Saturdays at 9 PM and will be a celebration and examination of what it means to eat on the American road.

Show Page [Food Network]